www.veloce.se   Wille R.


1966 Alfa Romeo - This wonderful French catalog covers the Giulia 1300 Ti, 1600 TI, Super, Sprint GT Veloce, GTA, Spider 1600, 2600 Sprint, 2600 Berlina.  12 pages.  Printed September 1966.

Dimensions: 3 3/4" X 8 1/4" (9.6 cm X 23 cm)
1966 SPIDER 1600 This may be the earliest sales brochure for the Spider 1600. This is simply titled "Spider 1600". Inside the Italian version, the Spider 1600 is called  "the most beautiful under the sun".  6 pages.   Printed in Italy.

Dimensions: 5 1/4" X 8 3/4" (13.5 cm X 22.5 cm)
1967 ALFA ROMEO SPIDER 1600 This may be the second generation of the six page brochure and is titled "Alfa Romeo Spider 1600". The pictures in this brochure are the same as those in the previous brochure. The car is described as "the most beautiful under the sun" in the Italian and  German versions.  In the English version, the introduction of the Spider 1600 is considered "The birth of a legend". The car is further described as being "real go machine".  6 pages.  Printed in Italy.

Dimensions: 5 1/4" X 8 3/4" (13.5 cm X 22.5 cm)
1967 ALFA ROMEO SPIDER 1600 This eight page brochure contains the same pictures as the previous two versions with one exception. This brochure shows the Spider with the optional hardtop. In the English version, "The birth of a legend" connotation is still present and the car is further described as being "real go machine". The text in the German version is the same as the previous with the Spider 1600 described as "the most beautiful under the sun".  8 pages.  Printed in Italy.

Dimensions: 5 1/4" X 8 3/4" (13.5 cm X 22.5 cm)
1966-1968 ALFA ROMEO SPIDER 1600 These are considered prestige catalogs and are the best as they contain many large format pictures and lots of interesting writing. Many of the photographs in this catalog are also in the smaller brochures. The theme of the early English version, is different than the small format folders. Here, the car is described as "even prettier than it's picture". The German version still has the same theme, "the most beautiful under the sun". There is another English version, written especially for the American market. Here, the Spider 1600 is "the one experts call best by far". Who are these experts? They are the editors of Car and Driver Magazine. Photographed by O. Toscani and edited by A. Garzanti. 20 pages.  Printed in Italy.

Dimensions: 8 1/2" X 11" (22 cm X 28 cm)
Alfa Romeo 1967 This 12 page catalog is simply titled Automobile Technical Characteristics.  These Italian and German brochures contain a B&W picture and technical specifications of Giulia 1300, 1300 Ti, Ti, Super, 1600 Spider, GT 1300 Junior, GT Veloce, GTA, 2600 Berlina, 2600 Sprint, and 2600 SZ. Edited by A. Garzanti.  15 pages.  Printed in Italy.

Dimensions: 4" X 8" (10.2 cm X 20.3 cm)
1967 Alfa Romeo Specifications This U.S. market 6 page folder contains a photo and specifications of Giulia Super, Spider 1600 and GT Veloce. Page 5 contains a brief discussion of Alfa's 1966 racing season.  6 pages.  Printed in U.S.A.

Dimensions: 4" X 8" (10.2 cm X 20.3 cm)
1968 1750 Spider Veloce According to Walter Zeichner, author of Alfa Romeo Spider 1956-1986, this 8 page folder was issued especially for the 1968 Brussels Auto Show. It's sad that Alfa Romeos marketing department could have thought of anything new to write in the brochures.  The English and German brochures carry the same description as the other brochures. Edited by Aldo Garzanti and photographed by Serge Libiszewski.  8 pages.  Printed in Italy.

Dimensions: 5 3/4" X 8 3/4" (14.5 cm X 22.2 cm)
1968 Alfa Romeo This 8 page folder is a very rare Japanese piece. The Alfa Romeo market was very small during the 60's and not many brochures were printed. All of the pictures in this folder except the 1300 GT Junior are factory pictures. The 1300 GT Junior is a righthand drive car with Japanese license plates.  8 pages.  Printed in Japan.

Dimensions: 5 3/4" X 8 3/4" (13.4 cm X 22.1 cm)
1968-1969 1750 Spider Veloce Alfa Romeo Most of the pictures in this 24 page catalog are the same ones used in the 1600 Spider catalog. The pictures of the interior are of the 1750 Spider Veloce. These first two catalogs are from 1968. In the English Version, the car is described as "Even Prettier Than It's Picture". It is interesting that this English version is the only one carrying this description. In the Italian version, the car is still described as. "The Most Beautiful Under The Sun". It was not until 1969 that Alfa Romeo began to serialize their sales material. The 1969 French (691A22R) and English (691A23R) versions still differ in their descriptions. This later English version has the same text as the 1968 version with the exception of some subtle changes in some of the numbers such as speed and measurements. Edited by Aldo Garzanti. 20 pages.  Printed in Italy.

Dimensions: 8 1/2" X 11" (22 cm X 28 cm)
1968 - Alfa Romeo - this is a very rare Japanese full product line brochure.  The 16 page brochure covers the GT 1300 Junior, Giulia 1300 T.I., 1750 Berlina, 1750 GT Veloce, 1750 Spider Veloce, Giulia Super. Included are exquisite color and B&W photos of each car with detailed specifications.  20 pages.  Printed in Japan.

Dimensions: 10 3/8" X 9 7/8" (26.5 cm X 25.1 cm)
1969 1300 Junior Spider This 8 page folder is probably one of the best written because the writer made it fun. Although the cover picture is quite creative, the ones inside are not. Number 694B58 is in English, number 694E57 is in German and number 694B55 is in Italian. Edited by Aldo Garzanti. 8 pages.  Printed in Italy.

Dimensions: 5 1/4" X 8 3/4" (13.5 cm X 22.5 cm)
1969 1300 Junior Spider/GTA/GT This is one of the most beautiful of all of the Roundtail Spider sales brochures. This 24 page prestige catalog is full of many wonderful pictures taken in downtown Rome. The English (619D9), German (691M10), Dutch (691A11) and French (691C8) all describe the cars as "Three cars for twenty-year olds of all ages".  Photoraphed by Ugo Mulas and G. Jung and edited by Aldo Garzanti. 24 pages.  Printed in Italy.

Dimensions: 8 1/2" X 11" (22 cm X 28 cm)
1969 1750 Spider Veloce Supplement - This 8 page folder is titled "U.S.A. Version Alfa Romeo 1750 Spider Veloce". This is a supplement to the European 1750 Spider Veloce catalog.  18 pages.  Printed in Italy.

Dimensions: 8 1/2" X 11" (21.5 cm X 27.8 cm)
1969 1750 Spider Veloce Alfa Romeo - This 8 page fold-out is titled "Alfa Romeo 1750 Spider Veloce".  This brochure was printed for the U.S. market and features the U.S.A Version of the 1750 Spider Veloce.  5 pages.  Printed in Italy.

Dimensions: 6" X 9 1/2" (15.2 cm X 24.1 cm)
1969 Alfa Romeo Specifications This U.S. market 6 page folder, like the one from 1967, contains a photo and specifications of 1750 Berlina, Spider Veloce and GT Veloce. Page 5 contains a brief discussion of Alfa's type 33 race car. 6 pages.  Printed in U.S.A.

Dimensions: 4" X 8" (10.2 cm X 20.3 cm).

 

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